App Store Marketing & Advertising Guidelines - Is Apple going too far to control their App Store?
Apple today sent an App Store Marketing and Advertising Guidelines to all iOS Developers.
Most of the time, these documents are guide for how to do certain tasks and self help guide for Developers for new features on App Store.
But this time the Guidelines are far from self help and very close stringent and rigid rules. It seems like Apple is trying to control its image everywhere on Internet, Publications and Broadcast medium.
Apple is known for controlling Company and it’s executives image and known for taking hard stand on these matters.
You can find the document on Apple Developer Program alternatively you can find the document here:
We have reviewed the document couple of times and we found the guidelines very stringent, rigid and tough to follow. It is also difficult for Apple to control these guidelines as iOS , Applications and other Products are so much popular and the lot of content / material is generated on Top of these products.
We have identified few of the Interesting excerpts from the document which are really hard to believe.
Like, for Custom Photography and Videos Apple has provided Do’s and Don’ts Guidelines -
But this one is really shocker:
Do not use White Apple Products !! What ?? Yes, Apple wants people to use Black Apple Products in Advertising and Marketing.
For websites and App Store Promotions and Application Screenshots more guidelines are released.
Few of the most surprising guidelines are here.
First : You can not alter your Application Screenshot and can not add custom text / picture in Application Screenshots. That’s probably very welcome move from the Consumer point of view as lot of FAKE or misleading applications can be filtered due to this new change.
Second: Do not overlap Apple Products
Third: Never display Apple Product’s home Screen or Dock Icons in your communication!!!
Apart from these, Apple has released perfect height, width of iPhone, iPad and iPhone 5 Logos and Icons details this will surely help designers.
Apple has released Localizable ‘Available on App Store’ badges for website and accessories.
That’s it. We are digging more how it gonna affect to developers and designers on their general practice of Marketing and advertising iOS Games and Applications.
What do you think, is Apple going much far on this issue?
All the Screenshots are taken from: https://developer.apple.com/appstore/AppStoreMarketingGuidelines.pdf
Update: Apple has rejected Steve Jobs Timeline Application ! We got following response from App Review Team.
Thank you for submitting your app commemorating Steve Jobs.
We appreciate your efforts honoring Steve. However, we’ve decided to honor his life in other ways and we are no longer accepting Steve Jobs apps.
You can use the Ad Hoc distribution method to share your app with your friends and family.
We have got around 60 ad-hoc application to be distributed among people. You can find more details on www.nuskhalabs.com
We are really excited to share a sneak preview of our new iPad Application , it’s called Steve Jobs Timeline.
Late last year we launched ‘Tribute Calendar’, Apple rejected our Application with their reasoning. But we are not settled yet :)
This year we have created state of the Art Application with amazing User Interface and Visual Effects.
We have submitted our Application on last week and yet to hear from Apple about it’s status. We are really hopeful about it’s acceptance on Apple Store.
Steve Jobs timeline captures important events from Steve’s life, work and entrepreneur journey. We have also added quotes and popular pictures of Steve.
If you want to try out this iPad application you can Sign up for the Preview via TestFlight here: http://tflig.ht/Pzui4T
Attaching few of the images captured from the Steve Jobs Timeline app. Please shower your love and share this to your friends and family.
You can signup on www.nuskhalabs.com, we will notify once the application available on App Store. Thanks to LaunchRock for providing a platform for the Signups.
This Valentine’s Day, surprise your Love with Personalized iPhone App
We are very excited to announce about ‘Valentine Memories’ program for iPhone.
‘Valentine Memories’ is First ever Personalized iPhone application program, it brings new form of beautiful digital gifts.
It is collection of your best moments spent with your loved ones,
We will help you to decorate your collection, bundle as an iPhone application and ship to your Valentine’s iPhone.
It’s perfect gift for your Geeky (i)Love mates!
How much do you spend on buying gifts on special occasions either on cake or card or perfume or tie? $ 50 - $ 100 !!
‘Valentine Memories’ cost you just $ 25 as a special price for this amazing, creative & innovative Valentine Gift.
You can order the app here, with that you need to provide at least 7 Photos & Custom Messages you would like to add.
This Valentine’s Day,we at Nuskha Labs are eager to help you create most memorable, most wonderful digital gifts for your loved ones.
You can contact us on firstname.lastname@example.org
We have got only 99 ‘Valentine Memories’ invites to accommodate till this Valentine.
This app will be delivered as an Ad Hoc application (independent of iTunes Store), so your personal information will not be shared with publicly.
[Note: We are offering the special price to our first 25 customers only.]
You can find the screen cast of the application (demo) here: http://www.screencast.com/t/QYhFYEaJpjw
You can gift personalized application to your loved ones on occasions which matters most to you like B’day, Valentine’s Day, Anniversary Day , Father’s Day or Women’s Day.
Creative Team (Valentine Memories)
Valentine Memories - Frequently Asked Questions
Is it easy to create “Valentine Memories” app? YES, Very Easy. Once you order the App , we will send you details and proceedings by Email
What its (Valentine Memories) required to create the app? : Just Few Photos (7 - 12 Photos)
We need at least 7 Photos from you , which you wanted to include as most memorable moments of your Love life. ( If you don’t have 12 photos, we will put images according to the occasion you are creating the app.)
What will I get at last? : (iPhone app) You will get a personalized app ready to be used on your iPhone.
Is it limited to only iPhone? Yes, currently only iPhone/ iPod are included.
How will you distribute the application? We are using Test Flight SDK and provide FAQ, Email and Phone Support.
To whom I can gift this App? To your Loved ones / Soul mates who use iPhone/ iPod.
A proud daughter/son can send a wonderful memories app to her father/ mother on their birthday/anniversary filled with all sweet memories.
A lovable wife/ husband can surprise their spouse with Memories app by combining all the wonderful moments they spent together in years together.
We are inviting all the people, proud mothers/fathers, loving husbands/wives, caring daughter/sons, artists, photographers and iPhone lovers, nerds/geeks to be part of the Memories Calendar by creating & gifting iPhone app.
We are getting lot of responses on News Sites and via Emails. We already had decided to post all the images used in to Tribute Calendar - (A tribute to Steve Jobs). Today we have released all the images on this blog.
We will be releasing the Tribute Calendar on Cydia in this week.
There’s another way to create Calendar images with above images.
First Download all the images from this post.
then Download - PhotoCalendar HD (bit.ly/photocalendar).
PhotoCalendar HD you can create Calendar Images from your Photo Gallery or Photo Library.
(We have got 15 Promo Codes for this, If you want them send us an email.)
We also have PhotoCalendar Lite version (bit.ly/photocallite) but that allows you to create Calendar Images only with Camera Photos.
Thanks. For more details contact: email@example.com.
Note: We are not claiming any of the Photo’s Copyrights. All the rights reserved for their respected Photo owners. We are really grateful that they made these photos available on Internet. If any of the Photo Owners would like to take their photo down from this post. Please contact on email.
Attached are Screen shots of the Tribute Calendar - Application submitted to Apple.
Lessons learnt from PhotoCalendar - Amazing entrepreneur story
This is the first part of the post Lessons learnt from PhotoCalendar, by co-founder and Sales/Marketing Head of Nuskha Labs.
We at Nuskha Labs always believed in creating simple things with minimalistic design and excellent User Experience.
PhotoCalendar (http://itunes.apple.com/us/app/photocalendar-lite/id424081062?mt=8) is our first product on iTunes Store.
Our team consists of UI/UX designer and iOS Developers. So here are few good lessons we learnt about iTunes, Apple, Twitter, Facebook, Tumblr, Greystripe, Taiwan, India and United States.
- Timing of the application release is as much important as Application itself
- iTunes and iOS users will greet your application open heartedly and you should always focus on user experience
-Apple Rejection can ruin your application timing , so always pre-validate your submissions
-Holiday seasons really matter your Sales (in quantity if Free application)
-United States is not the only iTunes Market you should focus on
-if your application has value , it will surely come as Top of the list
-if you don’t have proper monetizing strategy your Sales will be of no use
- Sharing on Twitter is something very unusual in general , Facebook rocks !!!
Statistics about PhotoCalendar
-20th December (Uploaded on iTunes as iPhotoCalendar)
-22nd December (Rejected for using ‘iPhoto’ in application name)
-23rd December (Uploaded with modifications on iTunes)
-23rd to 29th Apple Store was closed for Holiday Season
-29th December Application Live on iTunes Store
-29th December Sales in two digits
-30th Dec to 1st Jan Sales 500+
-2nd January Sales 4000+
-2nd January Topped Taiwan Store in Utilities application for Free
-2nd January ranked #3 India Store in Utilities application for Free
-2nd January entered in ‘New and Noteworthy Category’
-6th January updated as PhotoCalendar 1.1 with Twitter bug fix and ad-Integration
More things will be discussed on the same blog on next part of PhotoCalendar Story. This story is written by Co-founder and Sales/Marketing Head of Nuskha Labs - a product based startup company works in iPhone/iPad applications.